Who
Beaningful Coffee is an online coffee shop. It holds a variety of coffee aromas and even has a subscription for customers who want to enjoy the coffee of the month.
The challenge
Being in the specialty eatery industry is very competitive. Especially when you have companies like Starbucks, Dunkin' Donuts, and 7 Brew to compete with. Not to mention other eCommerce coffee brands.
A store like this will need a site that stands out from other coffee sites and provides great features that customers will enjoy.
The solution
To make the site stand out more, I used a mixture of the Shopify Dawn theme, custom code, and premium pictures. The premium pictures will help the page sections “pop” more and set the tone for the site.
Using custom code, I implemented a custom metafield section that is dynamic and includes a meter to track “acidity” and “strength” of the coffee products. I also implemented a custom template to the “about us” section that alternates the image and text with each new section to make reading easier and more appealing to the eye.
The result
Beaningful Coffee is now completely dynamic. With an emphasis on ease of use, the custom code I implemented now makes it easier for the store owner to customize every page and section, empowering them to make easy changes on their own time. It also has a great mix of images, color, and features that make the entire store stand out.
