Who
Bottom Rack Clothing is a clothing/accessories brand. It holds a large collection of clothes and accessories with a wide range of variants.
The challenge
Scaling a clothing brand with a large inventory of clothes and accessories can be very difficult with a brand of this size. With such a large inventory, it is important to stay organized. Staying organized is crucial when it comes to any business and future scaling.
With large inventories, you want fast and easy to find search options for the best customer experience. When customers can't find what they are looking for, you run the risk of losing potential customers and growth.
The solution
Using a dynamic premium theme, I was able to implement a filter and search feature, making it easier for customers to find what they want quickly. Not only does this help with a stress-free shopping experience, but it also helps with conversions.
I also implemented a "Shop the look" feature. This benefits the business by quickly advertising possible combined products. It shows a selection of a few items that are often bought together and allows for quick navigation to the product. the image depicts these products as separate parts of one "look". This feature encourages the customer to purchase multiple products at once.
The result
With limitless customization possibilities, Bottom Rack Clothing has been built with the ability to scale in the long-term and help streamline many difficult tasks. I built this website with emphasis on customer visual experience and ease of use.
